Video & content · monday.com × Spigen · Nov 2024–Apr 2025
A customer story, two ads and a company film from shared interviews
monday.com's customer story and Spigen's recruiting film in one package, each cut to its reviewers' specs.
We filmed interviews, workplace scenes and product screens across three shoots. The material became a monday.com customer story under three minutes, two 1-minute ads and Spigen's recruiting film. Each edit followed its reviewers' requirements, and monday.com requested the same format for its next customer story.
Client
monday.com
Featuring
Spigen (Spigen Korea)
Type
Customer story · 1-minute ads · company film for recruiting
Shoots
Three: interviews with four people, people at work (inserts), monday.com screens for the ads
monday.com customer story — Spigen (Korean, released March 2025) · Watch on YouTube ↗
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Challenge
Because the two companies would use the same interviews for different purposes, how much of Spigen's own introduction belonged in monday.com's customer story became a real question. On the monday.com side, reviews moved from the Korea lead to APAC marketing and headquarters, and requirements for length, language, and ad specs arrived separately at each stage. The shoots also had to fit Spigen's working hours and its interviewees' schedules.
How it went
Behind the work
01
Four people on camera, and the impact in numbers
monday.com suggested three people at most to keep the story simple; we agreed to cut back and proposed filming the departments left out as extras in the at-work footage. Our first plan had six roles, from CFO to customer service, and required the CFO to quantify monday.com's impact. Spigen's CFO then suggested adding the product development executive, so the interviews settled on four: the CFO, the head of information strategy, that executive, and a product development manager. Before the shoot we held a pre-interview at Spigen and sent question lists for each interviewee. The four interviews fed both the customer story and the company film.
02
The company film, to the recruiting team's standards
For Spigen this was a recruiting film; after a call with its head of recruiting before the shoot, Stanley received by email, as reference, the team's recruiting channels and the message its job posts repeat. We re-selected questions and answers from the same four interviews' raw footage and added company photos the team sent. When the team asked for an opening logo, we set out two options, a three-second logo up front or one over the existing opening, and the team confirmed it meant the first. We fixed the subtitles and company name (슈피겐코리아, Spigen Korea) as requested, delivering the final plus a subtitle-free version. The film went up on Spigen Korea's recruiting YouTube channel.
03
A separate day for the at-work footage, with a rough cut sent first
When Spigen's schedule ruled out filming people at work on the interview day, we booked a separate shoot and kept editing with the interviews in the meantime. We sent a shot plan, including a request for staff from other departments to appear as extras, with three possible dates, and Spigen picked one. While we waited, we sent an interview-only rough cut to monday.com and Spigen. On the day of the second shoot we filmed employees using monday.com and the screens on their monitors; afterwards monday.com replied on the rough cut that the interview content needed no changes, and noted the effort to show the impact in numbers.
04
English subtitles for internal review and headquarters approval
monday.com needed an English-subtitled version for its internal marketing team to review, so our production team translated the subtitles in-house. When monday.com told us headquarters needed an English version to approve the ads, we added English-subtitled versions of the two 1-minute ads as well. The English-subtitled customer story also went up on monday.com's YouTube channel, while the ads were made for the Korean market only.
Retrospective
When the same interviews had to serve monday.com's customer story and ads as well as Spigen's company film, what went into which film, at what length, and to what specs?
Constraints
The customer story: three minutes or less
After watching the long cut of about five minutes, monday.com's APAC marketing set a target of two to three minutes. A reviewer on the monday.com side, watching the English-subtitled version, wrote in a Frame.io comment that three minutes was the maximum.
A request for sample-data boards
At the planning stage, monday.com asked that any filming of monday.com screens use a board with sample data instead of Spigen's real boards.
Urgent ads, and ad specs
monday.com told us the ads were urgent. As the ads were about to run, monday.com passed on its ad team's specs document and asked us to check YouTube's safe zone and resize the files for Meta.
Options we weighed
Proposed by · monday.comChosen
Shorten the Spigen introduction
monday.com asked us to shorten the Spigen introduction in the customer story, pointing out that a separate recruiting film was being made for Spigen. Spigen's own story went to the company film, which was already in edit.
Proposed by · NICEMOVEAdopted with changes
Two cuts with the introduction trimmed
We sent two versions side by side, at 2:47 and 2:35, that trimmed the Spigen introduction and focused on how Spigen uses monday.com. We later revised them to bring back a short introduction.
Proposed by · monday.com's agency (after discussion with NICEMOVE)Not chosen
Run the 3-minute cut as the ad
After discussing the ad edit with us, monday.com's agency proposed running the 3-minute cut unchanged as an in-stream ad. Two days later, monday.com headquarters asked for a 1-minute ad, so the ads were made as 1-minute cuts.
Proposed by · monday.com headquartersChosen
A 1-minute ad
Performance marketing at monday.com headquarters asked for YouTube ads of about one minute.
Proposed by · NICEMOVEAdopted with changes
Pick one of two versions
We made the 1-minute ad in two versions and asked monday.com to pick one. monday.com said it would like to run both if possible and asked us to finish both, so we completed both.
Before and after
The 3-minute cut: Spigen introduction trimmed, then a short one put back
Before
The long cut sent with at-work footage, music, and subtitles added (about five minutes). The Spigen introduction started at 0:23 and ran for more than a minute.
After
The final (2:59 as published, in Korean- and English-subtitled versions), with a short Spigen introduction put back in.
After seeing the two trimmed cuts, monday.com asked for a brief Spigen introduction of about five seconds, if one could be added from what had already been filmed. We checked the footage, found no other lines introducing the company, and sent a version that reused the introduction from the start of the long cut side by side with the previous version. monday.com asked for no further changes to this film.
The ads: two 1-minute versions, with more monday.com screens
Before
First versions of the two 1-minute ads, before the extra shoot of monday.com screens.
After
The finals of the two 1-minute ads, with the newly filmed monday.com screens.
After an in-person discussion with Stanley, monday.com decided to put more monday.com screens into the ads and told us that IFIED, its partner in Korea, would prepare a sample-data board and a place to shoot. We replied that the screens used at the Spigen shoot had been run on site at Spigen and could not easily be shared, and asked for a board to be prepared separately. Ahead of the shoot we sent a list of 18 shots, covering Gantt charts, automations, notifications, timelines, and more, plus screen material for green-screen use, and a week after the request we filmed at IFIED's office using the boards IFIED had prepared.
Ad specs: the Meta files redone in two sizes
Before
The first spec-adjusted files. The YouTube versions had their subtitles moved to fit the safe zone; the Meta versions of both ads came in one size only, 1080×1350.
After
The Meta files sent again: both ads in 1080×1350 and 1080×1920, each with the subtitles placed either in the center or at the bottom.
We first sent sample frames laid out for YouTube's safe zone to check the placement, and when monday.com asked whether we could go ahead without waiting for headquarters to review them, we continued with that layout. The Meta files we sent first came in one size only; monday.com headquarters asked again for the two sizes in the specs document, and we remade them. We also remade the thumbnail and companion banner in Korean once monday.com explained that the ads would run only in Korea.
Result
The customer story kept only a short Spigen introduction and went up on the YouTube channels of IFIED and monday.com (the English-subtitled version). Spigen's own story went to the company film (2:21 as published), which went up on Spigen Korea's recruiting channel on YouTube. The two 1-minute ads, with the added monday.com screens, were handed over in YouTube and Meta formats and also appeared on monday.com's YouTube channel. Once the ads had started running, monday.com told us the early response was good and that its marketing team wanted to add another creative quickly, and asked for its next customer story to be cut for YouTube and Meta ads the same way as Spigen's.
Limits and open points
We have no record from monday.com of whether both ad versions ran, or of performance figures such as views or conversions, so we have left those out. The figures in the films are statements Spigen made in its interviews, not results measured by NICEMOVE.
What we carry forward
Fitting the Spigen ads to YouTube's safe zone and Meta's two sizes meant sending files again. For monday.com's next customer story, we cut the ads to those final specs and sent the YouTube and Meta versions in the very first handover of the ad files, alongside that film's final cut. When monday.com asked whether the specs had been applied from the start this time, our production PD confirmed that the files followed the previous final specs.
Deliverables
Deliverables
Customer story, 3-minute cut, in Korean- and English-subtitled versions (2:59 as published)
Two 1-minute ads, in Korean, plus English-subtitled versions
Ad format versions: YouTube safe-zone versions, Meta 1080×1350 and 1080×1920, thumbnail and companion banner
Company film, 2:21: final and clean version
Planning documents: synopsis and two story structures, question lists for each interviewee, shoot timetable, and shot plans for the at-work footage and the monday.com screens
InterviewAn interview in front of the LED wall showing Spigen product images.
At workOffice scene from the customer story: employees looking at a monitor together.
At workOffice scene from the customer story: employees talking over a laptop.
monday.com supplied the source files for its logo animation and its brand guide. IFIED prepared the sample-data boards and the location for filming monday.com screens for the ads. Spigen's recruiting team supplied the company photos used in the company film.
Process
01Planning: synopsis, cast, and two story structures
02Pre-interview and question lists for each interviewee
03Shoot 1: interviews with four people
04Interview rough cut → Shoot 2: people at work (inserts)
01
02
On set
Customer story
Interview
At work
At work
