Video & content · L'Oréal Korea · Dec 2025–Aug 2026
Connecting L'Oréal and K-beauty through people's stories
Around 25 pre-interviews shaped a six-part documentary series.
L'Oréal Korea wanted to communicate its connection to Korea and K-beauty. We proposed a documentary series built around the experiences of its employees and brand founders. Around 25 pre-interviews helped us identify the people and stories that could carry a shared message across different brands. We handled series planning, scripts, interviews, B-roll and editing, delivering six episodes, a teaser and 18 short videos.
- Client
- L'Oréal Korea
- Working with
- L'Oréal Korea's Corporate Affairs & Engagement team
- On camera
- L'Oréal Korea employees and the founder of one of its brands
- Series
- 뷰티와 사는 사람들 (“People Who Live with Beauty”)
- Our role
- Planning, shooting, and editing the six episodes and the teaser · Editing all 18 shorts
- Released
- June 24 – August 3, 2026, on L'Oréal Korea's official YouTube channel: one teaser, six episodes, and 18 shorts (three per episode)
- Running times
- Episodes 4:24–5:14 · teaser 0:35 · shorts 14–19 seconds
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Challenge
The series needed to bring together different brands and roles while communicating a clear connection between L'Oréal and Korea. Rather than listing corporate facts, we proposed stories told through the people behind the work.
How it went
Behind the work
01Find the story before the shoot
We spoke with around 25 people before filming to understand their work, brands and experiences in Korea. Those conversations informed the selection of stories and contributors, the structure of each episode and the questions we would ask on camera.
02Bring different voices into one series
Episodes explored Korean consumers, brands, research and innovation, and social responsibility. We developed scripts and interview questions with a consistent direction while working with the client to review each message.
03Film the people and the context behind their words
We planned interviews alongside product inserts, brand props and supporting footage. Set design, lighting and camera setups gave the series a consistent visual language, while the edit preserved the speakers’ natural voices and connected their words to relevant scenes.
04Build a series with several ways to discover it
The six episodes were supported by one teaser and 18 short videos. We also developed the series title, intro and thumbnails. The films were released in sequence on L'Oréal Korea's official YouTube channel.
Deliverables
Deliverables
- Six documentary episodes
- One series teaser
- 18 short videos
- Series title, intro and thumbnails
- Pre-interviews, scripts, interview and B-roll production
Interview shootThe interview seat under the boom mic. 
SetBrand props on the interview set.
We reviewed the messages and material for publication with L'Oréal Korea. NICEMOVE developed the series from pre-interviews and handled filming, editing and the video formats for its channel.
Process
- 01Pre-interviews and story selection
- 02Episode structure and scripts
- 03Interview and B-roll production
- 04Editing and review
- 05Episodes, teaser and shorts
Links
- Teaser “아름다움을 만드는 사람들” (The People Who Make Beauty) — YouTube ↗
- EP1 “유난히 유난한 나라” (A Particularly Particular Country) — YouTube ↗
- EP2 “로레알은 코리아를 입는다” (L'Oréal Wears Korea) — YouTube ↗
- EP3 “서울에서 온 편지” (A Letter from Seoul) — YouTube ↗
- EP4 “보이지 않는 혁신” (Invisible Innovation) — YouTube ↗
- EP5 “진료실에서 시작된 브랜드” (A Brand That Began in the Exam Room) — YouTube ↗
- EP6 “아름다움의 다른 이름” (Another Name for Beauty) — YouTube ↗
Tell your company’s story through its people
Our Korea-based team handles pre-interviews, story development, filming and editing.